The special sauce behind how a brand speaks. I can’t show you examples, because the ways Nikon communicates its mirrorless technology, or Philips goes about telling you just how wonderful its TV and Audio products are…

They’re top secret, on the QT, strictly hush-hush.

I will say this: I’ve worked on style guides, brand books, tone of voice. If that’s something you’re after, give me a shout.